About the/Nudge:
The/Nudge is an action institute building resilient livelihoods to alleviate poverty. We work with women, farmers, tribals and youth on rural development, agriculture, skilling and economic inclusion, along with 15+ central and state government partners. Our economic inclusion journey for 25 million Indians, has reached 10 states with $250M of government funding to cover 1.25M people. Our incubator, accelerator and grand challenges have supported 200+ social entrepreneurs including 17 Forbes 30U30, 3 EarthShot Prize winners, 1 Time Magazine cover and more. Set up with support from 90+ eminent philanthropists , 40+ corporates and 15+ foundations including Gates, Mackenzie Scott, Vinod Khosla, Nandan Nilekani, Tata Trusts, Skoll, Meta, LinkedIn, HDFC, Mphasis, KPMG and L'Oreal, we are contributing towards a "poverty-free India, within our lifetime".
Position Overview:
We're seeking an exceptional Head of Creative and Content to spearhead our narrative building and brand communication initiatives. This is a team leadership role with significant autonomy and will be crucial in shaping how we drive innovation in social sector communication, shape our impact narrative, engage audience and stakeholders( across B2B, B2C, B2G), and drive social change through powerful storytelling.
At The/Nudge Institute, you will:
Strategic leadership
- Develop and execute an integrated content and creative strategy aligned with organizational objectives, target audience, and brand identity.
- Lead the conceptualization and creation of signature content IPs that establish thought leadership
- Drive innovation in storytelling formats across digital and traditional media
- Oversee brand architecture and visual identity across all touchpoints
Content strategy, development & management
- Build and manage an editorial calendar to ensure a consistent and timely flow of content that supports brand positioning, marketing campaigns and product launches across all channels (incl. social media, website)
- Lead multimedia content production including videos, podcasts, event collaterals, annual report and other marketing material
- Drive SEO strategy to enhance organic visibility and reach
- Establish measurement frameworks to track content performance and ROI
Team Leadership and Stakeholder management
- Mentor a high-performing team of content creators and designers, foster a culture of creativity, innovation, and excellence
- Cultivate and manage external creative agencies and freelance partners
- Collaborate with cross-functional and program teams to surface impact stories and create compelling content
Innovation, Trend spotting & Future-Readiness (Key Focus Area)
- Stay ahead of emerging content formats, platforms, and consumption patterns
- Pioneer new storytelling formats that leverage emerging technologies
- Build systems for rapid prototyping and testing of new content formats
- Drive AI integration in content creation, distribution and measurement
- Drive innovation in data visualization and impact storytelling
- Create learning systems to keep teams updated on industry development and global trends in social sector communication
The ideal candidate for the role has:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field. A Master's degree is a plus.
- Proven experience (10+ years) in content strategy and creative direction with a strong focus on digital platforms and a portfolio demonstrating:
- Brand building expertise
- Multi-platform content strategy
- Creative campaign direction
- Team leadership and mentoring
- Exceptional communication skills, with a keen eye for detail and grammar.
- A creative thinker with a passion for storytelling and innovation. Ability to deliver on complex communication in the social sector
- Strong analytical mindset for trend and performance evaluation
- Ability to work collaboratively in a fast-paced environment, juggling multiple priorities and deadlines effectively.
- Understanding of current content technology landscape (experience with AI tools and platforms is a plus) and the ability to balance innovation with practical application
- Excellent leadership and team management skills, with the ability to inspire and motivate a diverse team of creative professionals.
We aspire to be an inclusive and diverse organisation and encourage qualified individuals irrespective of their religion, caste, gender identity or expression, sexual orientation, ethnicity, age, or any other dimension of identity, to apply.